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Position Description

A leading player in the online casino space is on the hunt for a dynamic, data-savvy CRM Specialist in Johannesburg to take customer relationships to the next level. This is an exciting opportunity to play a pivotal role in shaping player experiences, driving conversion, boosting retention, and delivering personalised engagement that keeps players coming back for more.

This role is all about fusing data with creativity – blending segmentation strategies, multi-channel campaign execution, and seamless cross-functional collaboration to ensure that every interaction leaves a lasting impression. If you’re passionate about iGaming, thrive in fast-paced environments, and love putting players at the centre of everything you do, this is your perfect next move.

Your key job responsibilities as the CRM Specialist in Johannesburg, South Africa will include:

• Develop and execute innovative CRM strategies aimed at enhancing player engagement, retention, and lifetime value.
• Analyse player behaviour, traffic sources (including ITG, SEO, Affiliates), and regional patterns to tailor conversion strategies.
• Create and manage multi-channel campaigns with a clear focus on segmentation, personalisation, and real-time engagement.
• Work closely with Acquisition, Product, Games, Design, Player Development, and Customer Support teams to align CRM goals with broader business objectives.
• Optimise the use of CRM tools such as Xtremepush and Optimove to track player journeys and behavioural trends.
• Collaborate with the CRM Operations team to ensure flawless, on-time delivery of campaigns with premium quality.
• Brief and review creative assets and messaging with the Design team to maintain above-industry standards.
• Coordinate with the Games team to plan promotional activities around top-performing games and supplier campaigns.
• Partner with Player Development to design targeted campaigns for VIP and high-value players.
• Lead A/B testing efforts to refine performance and engagement strategies.
• Monitor open rates, click-through rates, and overall campaign performance to drive continuous improvement.
• Ensure full transparency with stakeholders by sharing detailed promotion plans.
• Keep up with industry trends, competitor tactics, and new CRM innovations.
• Maintain an omni-channel approach, with a focus on real-time and onsite messaging for seamless communication.
• Act as a brand ambassador through responsive and thoughtful customer engagement.

Requirements for this CRM Specialist job in Johannesburg, South Africa:

• A degree in Marketing, Business, or a related field.
• Proven track record in CRM, retention marketing, or customer engagement roles.
• Solid experience working with CRM platforms (Xtremepush, Optimove, or similar).
• Excellent copywriting or promotional content creation experience.
• Advanced analytical and reporting skills — data-driven decision-making is a must.
• A strong understanding of segmentation, loyalty, and customer lifecycle strategies.
• Familiarity with online gaming and iGaming industry regulations and standards.
• Outstanding communication and collaboration skills across departments.
• Ability to juggle multiple projects in a fast-paced, high-energy environment.
• Previous experience in the online gaming or gambling industry.
• In-depth understanding of player psychology, gaming behaviour, and monetisation strategies.
• Hands-on experience with loyalty programs and behavioural segmentation.

Ready to make your mark in the world of online gaming? This is your chance to join a fast-growing team and take the lead on CRM initiatives that matter. If you’re up for the challenge and excited to be part of something big – apply now and let’s level up together!